The PR Society of America launched an eight-week certificate program aimed strengthening the credibility of management-level communicators.
PRSA says the program is designed to be “an introduction to the fundamentals, perspectives and standards comprising best practices for effective reputation management integration and fostering greater accountability.” The course will be taught solely online with instruction from top industry leaders who will offer real world examples in live interactive sessions.
The course was also designed with the help of Reputation Economy Advisers, including CEO Andrew Johndrow, co-founder and CEO; Loren-Christopher Schneid, co-founder and president, and Joan Walker, special adviser.
PRSA CEO Joseph Truncale said that PRSA is “is pleased to partner with Reputation Management Advisors to offer an innovative, online curriculum focused on enhancing reputation management across the communications profession.”
Some of the instructors will include MasterCard executive Jim Issokson,and Lisa Ryan, Senior Vice President of Heyman Associates. PRSA launched this program with the goal of increasing the skillset and knowledge of communications practitioners through exclusive instruction in the area of business strategy. The cost to enroll for PRSA members is $1,495, and for non-members is $1,795.
The course will run for eight sessions on Wednesdays from 3-4 p.m. EDT starting May 10. PRSA believes it is important that today’s communicators meet the expectation for reputation management.