Doe Deere Transforming the Fashion Industry with her Luminous Cosmetics

Posted by Wiscy on April 20, 2017

Doe Deere, the founder, and CEO of lime crime cosmetics was born in Russia and brought up in New York City. She currently resides in Los Angeles. Doe is on a special mission to prove that cosmetics can do more than just conceal imperfections. According to her, cosmetics are a form of self-expression and freedom. People have a mentality that beauty is what looks best or what is natural, but for Doe, beauty is what feels right at a particular moment.


With this inspiration, Doe established her line of colorful, cruelty-free, and magical cosmetics in 2008. She named her company the Lime Crime, which is a combination of her best color, light green. Her aim was to develop cosmetics that are so bright and vivid such that wearing them might seem illegal. Back in 2004, Doe Deere registered an account on eBay for her DIY fashion line and named in lime crime. She modeled everything as she wanted to be on the brand and very colorful makeup became her staple. Her idea for creating a makeup brand came to her when she was still sewing. It was part of necessity as well as inspiration because she found out that bright colors were scarce.


Doe publicly addresses the subject of following personal intuitions and ambitions at public functions such as the Vegas Nay’s Stardust Tour. She loves mentoring women who dare to dream and those who aspire to be entrepreneurs. She welcomes them to contact her for free advice on her Instagram page.


Doe Deere understands that hard work is an essential factor for success. Her typical day is so busy with lots of meeting and attends to products to develop. Doe waits patiently for inspiration to develop new ideas, but when she gets inspired, she acts swiftly and decisively. When creating new products, she insists on trying them out personally before they are released to the general public as this is the only way she can be assured that the products are authentic and worth to be on Lime Crime.


One of the technologies that excite Doe is the e-commerce. According to her, there are many advantages that consumers can reap by shopping online. Her company is always innovative trying to get new ways to satisfy their clients on e-commerce. As a successful entrepreneur, Doe advice all other entrepreneurs to trust their instincts and treat their partners, employees, and vendors with love and respect. Doe loves technology, and she currently uses Waze application and advice all entrepreneurs to try it out as it would save them a lot of time.


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One Comment

  • Breanna Bronson says:

    Doe started out her small company that later flourished on her terms. She passionately supports women-based entrepreneurship as well as women-owned businesses. It is so possible that  can get used to what they have and it’s a good instrument that people have been tlaking about