First page of the Women in Business archive.

InnovaCare Continues to Rise with the Leadership of Dr. Rick Shinto and Penelope Kokkinides

Posted by Wiscy on May 23, 2017 with 1 Comment

InnovaCare Health was established to operate in the space of Medicare Advantage program. As a privately owned healthcare management firm, InnovaCare offers innovative medical solutions to its clients. In the same breath, the company complements the government-sponsored healthcare programs in ensuring that the entire population in Puerto Rico receives the best healthcare services. The company has a dedicated executive team led by Dr. Rick Shinto, the CEO, and Ms. Penelope Kokkinides, the CAO.

Dr. Rick Shinto

Dr. Rick Shinto is a highly experienced medical professional, especially in clinical and managed healthcare sector. His academic record speaks for itself, with three degrees- a B.S, an M.D, and an MBA- from three prestigious institutions. He also boasts of several healthcare articles to his name.

Shinto started his career in the medical sector as an intern in Southern California more than 20 years ago. His first executive role in healthcare management came through MedPartners who offered him a chance to serve as the medical management’s vice president in 1996. He quit this position a year later to take up another executive role at Cal Optima Health Plan. He worked for the Orange County-based firm as CMO until he left to join Medical Pathways Management Company as COO and CMO. Shinto’s diligent service to the company earned him a CMO role at NAMM California and later a CEO Job at Aveta Inc. in 2008.

Penelope Kokkinides

Just like Dr. Shinto, Penelope Kokkinides excelled not only in her career but also academically. She studied biological sciences at the undergraduate level at Binghamton University. For her postgraduate studies, she studied social work at the eminent University of New York and public health at revered Columbia University School of Public Health. Visit for more info on Penelope Kokkinides.

Before her current role at InnovaCare, Penelope had served as the company’s COO. She previously held executive roles at other healthcare firms, including Touchstone Health, UnitedHealth Group, Centerlight HealthCare, and Aveta Inc. Working for all these companies, Penelope has accumulated a lot of experience in managed healthcare services.

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More about InnovaCare

InnovaCare operates mainly in North America. Based in Fort Lee, NJ, the health management hub reaches out to clients through its subsidiaries. InnovaCare also operates the Medicare and Medicaid plans. The company has stood out due to its ability to develop and deliver affordable medical programs to its clients.

Doe Deere: A Founder For Famous Brand Lime Crime

Posted by Wiscy on May 10, 2017 with 1 Comment

A very talented young entrepreneur, Doe Deere, who is also known as “Queen of Unicorns” shared her love for all things in multicolor and her passion for makeup industry by launching “Lime Crime” as her successful brand for cosmetic. You might have heard about the traditional success story of Doe Deere and if you are the one who doesn’t have heard any such stories that this article will help you to know about this extra smart and beautiful young entrepreneur. A businesswoman who is working hard to introduce something new and unique for the people so that they can forget the traditional makeup and move onto the next level of makeup industry.



If you read the story of “Queen of Unicorns” you will feel what every other individual who are planning to step into entrepreneurship because she has achieved what she aimed for in the presence of the giants of makeup industry. Her partner was the one who assisted her to achieve what she is aiming for and then due to hard work she achieved what she aimed. That’s what makes another individual aim for your target and then running towards it no matter how hard the path seems and how hard it would be to get up after falling because you know that if you are planning to travel 100 steps then after one step, rest would be 99. So, what she taught, aim for your goal, and then you will get it one day.



She born in Russia and raised there and later moved to the land of entrepreneurs, the United States of America after reaching the seventh year of her age and she presently lives in Los Angeles. She was always ambitious and imaginative about trying something unique and something that would make her prominent in her group. She thinks of becoming a musician, but she became an entrepreneur because of her passion for helping other by launching something that would be unique, exclusive and something that everyone would like to try no matter what his or her preferences of life are.



She told in an interview that she was underage when she started selling tattoos and that was the time when she found that her dream is to become an entrepreneur. And even though she was a rising talent star in the musical industry, she changed his field and went for Lime Wire to go what she is aiming for, and that is she told other to do, follow their instincts.

Read the interview here:

Doe Deere and Her Unicorn Queens by Lime Crime

Posted by Wiscy on January 2, 2017 with 1 Comment

What is the newest trend today? Is it bright colored hair or is it dancing unicorns? What if it’s both? What if you could be both? Would you be interested in the newest trend today? What about the bright colored hair with the bright colored makeup? Would you be interested in the makeup? Well if […]

Empowering Women and Children

Posted by Wiscy on November 28, 2016 with 1 Comment

Malini Saban is a philanthropist and chairman of her company Saban and currently resides in New York, New York. Saban is a top world investor from South Africa that made her fortune off of technology companies, oil, gas and real estate globally. Saban made smart investments in the 1990’s making her one of the richest […]