First page of the Women in Business archive.

Doe Deere- article recap

Posted by Wiscy on August 25, 2017 with No Comments

Starting a new business is an exciting endeavor, but can take a lot of hard work. Running a business in the internet age is also much different than running a business in past decades. Entrepreneurs such as Doe Deere of Lime Crime cosmetics have thrived in today’s business market. Deere runs a completely web based cosmetic line, and has enjoyed success with her quirky brand while inspiring others to do the same.


Deere has enjoyed growing success since starting her business in 2004. She’s carved out a unique niche by providing bold and cruelty free cosmetic, nail polish and hair colors. She isn’t just an entrepreneur, but a brand ambassador who uses and rocks her products to inspire her followers to pursue their own unique look. Like other entrepreneurs of her age, she stays close to her audience and her products. Lime Crime’s website is fun, bold, and creates rapport with visitors immediately while promoting their values and products. Her business grew out of her passion, which is clearly seen in the company’s values and mission. Fortunately her passion for bold and unique colors is shared by a growing cult following, which has led to increasing success for Lime Crime. Learn more:


Forming a new business is hard and requires a lot of determination, but entrepreneurs like Deere landed on success by sticking with it and responding to market trends. After starting with an ebay store in 2004, Lime Crime developed into a brand over the years. While Deere’s web based business has had it’s ups and downs, Deere has enjoyed the immediate feedback that a web-based presence allows for. She hopes to inspire both customers and other entrepreneurs with her unique style and commitment to the company’s ideals.


Lime Crime is proudly certified by PETA and the Leaping Bunny Foundation for their vegan and cruelty free products. They want to revolutionize makeup with their cruelty free process and their bold colors marketed to the bold at heart. Deere found a discouraging lack of daring colors to express herself, which is why she started her own line back in 2004. The intense colors are meant to inspire a rebellion from the norm. While Lime Crime has quite a range of products including lipsticks, nail art, hair dyes and eye shadows, Deere is excited to add more products to the line in the near future. Learn more:

InnovaCare Continues to Rise with the Leadership of Dr. Rick Shinto and Penelope Kokkinides

Posted by Wiscy on May 23, 2017 with 1 Comment

InnovaCare Health was established to operate in the space of Medicare Advantage program. As a privately owned healthcare management firm, InnovaCare offers innovative medical solutions to its clients. In the same breath, the company complements the government-sponsored healthcare programs in ensuring that the entire population in Puerto Rico receives the best healthcare services. The company has a dedicated executive team led by Dr. Rick Shinto, the CEO, and Ms. Penelope Kokkinides, the CAO.

Dr. Rick Shinto

Dr. Rick Shinto is a highly experienced medical professional, especially in clinical and managed healthcare sector. His academic record speaks for itself, with three degrees- a B.S, an M.D, and an MBA- from three prestigious institutions. He also boasts of several healthcare articles to his name.

Shinto started his career in the medical sector as an intern in Southern California more than 20 years ago. His first executive role in healthcare management came through MedPartners who offered him a chance to serve as the medical management’s vice president in 1996. He quit this position a year later to take up another executive role at Cal Optima Health Plan. He worked for the Orange County-based firm as CMO until he left to join Medical Pathways Management Company as COO and CMO. Shinto’s diligent service to the company earned him a CMO role at NAMM California and later a CEO Job at Aveta Inc. in 2008.

Penelope Kokkinides

Just like Dr. Shinto, Penelope Kokkinides excelled not only in her career but also academically. She studied biological sciences at the undergraduate level at Binghamton University. For her postgraduate studies, she studied social work at the eminent University of New York and public health at revered Columbia University School of Public Health. Visit for more info on Penelope Kokkinides.

Before her current role at InnovaCare, Penelope had served as the company’s COO. She previously held executive roles at other healthcare firms, including Touchstone Health, UnitedHealth Group, Centerlight HealthCare, and Aveta Inc. Working for all these companies, Penelope has accumulated a lot of experience in managed healthcare services.

Read more:

More about InnovaCare

InnovaCare operates mainly in North America. Based in Fort Lee, NJ, the health management hub reaches out to clients through its subsidiaries. InnovaCare also operates the Medicare and Medicaid plans. The company has stood out due to its ability to develop and deliver affordable medical programs to its clients.

Doe Deere: A Founder For Famous Brand Lime Crime

Posted by Wiscy on May 10, 2017 with 1 Comment

A very talented young entrepreneur, Doe Deere, who is also known as “Queen of Unicorns” shared her love for all things in multicolor and her passion for makeup industry by launching “Lime Crime” as her successful brand for cosmetic. You might have heard about the traditional success story of Doe Deere and if you are […]

Doe Deere and Her Unicorn Queens by Lime Crime

Posted by Wiscy on January 2, 2017 with 1 Comment

What is the newest trend today? Is it bright colored hair or is it dancing unicorns? What if it’s both? What if you could be both? Would you be interested in the newest trend today? What about the bright colored hair with the bright colored makeup? Would you be interested in the makeup? Well if […]

Empowering Women and Children

Posted by Wiscy on November 28, 2016 with 1 Comment

Malini Saban is a philanthropist and chairman of her company Saban and currently resides in New York, New York. Saban is a top world investor from South Africa that made her fortune off of technology companies, oil, gas and real estate globally. Saban made smart investments in the 1990’s making her one of the richest […]