First page of the CEO archive.

Malcolm CasSelle Has Influenced Virtual Game Assets Through The WAX Platform

Posted by Wiscy on November 10, 2017 with No Comments

The Worldwide Asset eXchange is referred to as WAX, and is a platform allowing the participation in virtual game assets through a marketplace. The transaction costs are reduced, and the centralized exchanges fractionalize the player profits. Users can transfer items using a virtual asset exchange process, and their duties are regulated by a Guild. The Guilds are elected and if they do not perform their actions correctly, will not be re-elected. When a Guild has a high reputation, the value of the product increases. As credibility and reputation are established, the value of the items on the WAX platform increases.

WAX increases the security to the blockchain, the risk of hackers decreases, and the innovations increase security. Through WAX, new assets have been created that were not exchangeable in the past. Once the virtual items have been traded, WAX is able to strategically onboard groups of physical assets to their platform. This guarantees the WAX tokens available through the blockchain remain connected to the corresponding physical items.

Malcolm CasSelle currently serves WAX as their President. He additionally serves OPSkins as the CIO, and this is the top marketplace for purchasing or selling online video game items. He formerly worked as the CTO and President at tronc and was responsible for the growth factor in leveraging digital assets. When SeaChange acquired Malcolm CasSelle’s company called Timeline Labs, he became their Digital Media’s SVP and GM. Timeline Labs was a solution for businesses to display, discover, and measure content using social signaling.

Malcolm CasSelle has been responsible for digital industry startups including MediaPass, Groupon, and Xfire. He has additionally had an active influence on Zynga, Facebook, big data funds, and blockchain verticals. When his career first began, he was one of the co-founders for PCCW. The company was headquartered in Hong Kong, and was classified as a publicly traded telecom. The current value of the business is $35 billion. He helped raise billions for PCCW’s offering during his career, in addition to private transactions worth hundreds of millions. He speaks several languages, and received degrees from Stanford University and MIT in Computer Science.

Doe Deere- article recap

Posted by Wiscy on August 25, 2017 with No Comments

Starting a new business is an exciting endeavor, but can take a lot of hard work. Running a business in the internet age is also much different than running a business in past decades. Entrepreneurs such as Doe Deere of Lime Crime cosmetics have thrived in today’s business market. Deere runs a completely web based cosmetic line, and has enjoyed success with her quirky brand while inspiring others to do the same.


Deere has enjoyed growing success since starting her business in 2004. She’s carved out a unique niche by providing bold and cruelty free cosmetic, nail polish and hair colors. She isn’t just an entrepreneur, but a brand ambassador who uses and rocks her products to inspire her followers to pursue their own unique look. Like other entrepreneurs of her age, she stays close to her audience and her products. Lime Crime’s website is fun, bold, and creates rapport with visitors immediately while promoting their values and products. Her business grew out of her passion, which is clearly seen in the company’s values and mission. Fortunately her passion for bold and unique colors is shared by a growing cult following, which has led to increasing success for Lime Crime. Learn more:


Forming a new business is hard and requires a lot of determination, but entrepreneurs like Deere landed on success by sticking with it and responding to market trends. After starting with an ebay store in 2004, Lime Crime developed into a brand over the years. While Deere’s web based business has had it’s ups and downs, Deere has enjoyed the immediate feedback that a web-based presence allows for. She hopes to inspire both customers and other entrepreneurs with her unique style and commitment to the company’s ideals.


Lime Crime is proudly certified by PETA and the Leaping Bunny Foundation for their vegan and cruelty free products. They want to revolutionize makeup with their cruelty free process and their bold colors marketed to the bold at heart. Deere found a discouraging lack of daring colors to express herself, which is why she started her own line back in 2004. The intense colors are meant to inspire a rebellion from the norm. While Lime Crime has quite a range of products including lipsticks, nail art, hair dyes and eye shadows, Deere is excited to add more products to the line in the near future. Learn more: